The Brief
Epiroc, a Swedish mining company requested a new visual identity. They wanted it to in a good way feel modern, but also represent their innovative spirit.
Visual Identity Slogan
"Echoes of innovation"
Solution?
Our key element to use as a thread in the design-process became the vibrations, representing both the literal vibrations Epirocs machines causes, as well as the vibrations of innovation they represent.
This is shown especially in the vibrant, animated logo.
Website
The website is the best way to show the final product, with the entire visual identity at work.
Printed advertising
Proposed locations
Metro, other means of transportation, outdoors in the city, billboards.
Manner
Image-editing, design, brand-strategy.
Thought process?
Here the echoes of innovation is represented through the vibrations in the images.
More printed advertising
Extra: wheel design
