The Brief (School assignment)

The Swedish population drinks way less milk than before. Create a brand new product to sell more milk, with it's own identity. After doing research, it became obvious to us that Swedes drink way less milk due to climate-awareness.

Solution?

After a while we stumbled over milk powder- the dry powder most people associate with baby formula or the scoutcorps. The thing however, is that milk has almost zero percent milkwaste, lasts up to for years, and even though its completely normal milk in dry form, it has way less calories but more nutrients than regular milk. Not to mention, even more so compared to oatmilk for an example.
Our goal became to make a fresh version of dry milk, and truly show all the great benefits of this. The result was BLENDA Mjölkpuder. Calling it mjölkpuder instead of pulver, was an active choice to raise the finesse and cleanliness of the product. "Puder" is a bit more classy word for "pulver" in Swedish.The idea was to make something new, fresh, and clean, but also to create a packaging that in the longrun should be able to become a must-have in every Swedish pantry.
The warm, yellow color pops and the soft Serif-font gives it a modern, yet classy look. Its also designed to pop out on the shelf.
In the cow-pattern there are also some "hidden" typographical "jokes", in order to give it more of a down-to-earth vibe and feeling, but at the same time inform about the product.
What you see here is the final version of the packaging.