Introduction

Our contribution to 48h's competition in 2022, that awarded us with silver.

Brief

Make a campaign to the non-profit jagvillhabostad.nu, with the mission to attract more members. The campaign was supposed to have one printed, plus one digital version.Jagvillhabostad.nu target group is young people in the housing market, and works to improve safe and cheap living for the youth, and active work against the housing crisis in Sweden.

English translation of the copy on the poster

"I'm pretty fucking sure my fathers grandmas sisters colleagues brothers barbers little sisters best friends riding instructors fortune tellers live-apart boatbuddys lovers fiancées stock brokers dealers pedicurists earlier advisors twin-brothers inherents boss ex-wifes best friends dentists priests gynecologists uncles tatoo-artists second cousins midwifes plumbers secret admirers aunts very old fuck-buddies opticians dancecompanions mailmans weird bartenders doctors scienceteachers cyclists very nice buddys stepfathers hilarious uberdrivers mother-in-laws young padelinstructors godfathers know-it-all-guy Roland might have a room to rent out!"

About the client

Jagvillhabostad.nu target group is young people in the housing market, and works to improve safe and cheap living for the youth, and active work against the housing crisis in Sweden.

Solution?

Our strategy became to use the power of words in a copybased campaign with recognition factor as main strategy, with a pinch of humor. All this to attract the broad mass within the target group.

Video

Proposed platforms

TikTok (cut up versions), Youtube, Instagram.

Manner

Video editing, special effects, sound-design.

About

This is the digital version, which follows the same copy-based strategy. The goal here was to present the same purpose as the printed version, with recognition factor and a pinch of humor.
Tailored especially for instagram, TikTok, and youtube.

Printed advertising

The card

This card actually went out to a targeted audience in southern Sweden chosen by the client.

Thought process?

Sending it to a targeted audience as a card is both personal and a bit unusual when it comes to targeting the youth.
It also has a small ironic touch sending it to people, still living at home with their parents.

Diploma